Within the next year, the much touted CARIBCAN trade agreement tinkering will be concluded. CARICOM, OECS and Canadian trade negotiators will take credit for a job well done after the signing ceremony.
It will be interesting to see where the signing ceremony takes place. If it is in the depth of winter, the Canadian negotiators are likely to push for a Georgetown or Bridgetown signing ceremony only to escape Canada’s brutal winter. On the other hand, irrespective of the cold and soggy winter in Canada, our Caribbean negotiators who are so embedded in the per diem culture will prefer an Ottawa signing ceremony in order to maximize their per diem incomes.
Once the revised agreement is signed, the burning question remains. How can the Caribbean trade and export sectors maximize opportunities in Canada through the CARIBCAN agreement?It is not a new agreement and has been around since the Mulroney days. Unfortunately, its failure was well known when Caribbean governments took ownership and locked up the policies and tariffs in the cupboards of local ministries of trade and industry. Exporters and investors from some CARICOM states remained disengaged and could not seize the opportunity to penetrate and sustain markets within Canada because there was no information, no market intelligence and no encouragement of partnerships through joint ventures and other initiatives.
It is hoped that, this time around, Caribbean governments will understand that a successful trade and investment partnership must be realized through strong and effective institutional collaboration. To put it bluntly, the Caribbean and Canadian governments are not involved in trade exports. However, through the agreement and sensitizing of officials on both sides of the spectrum, it is quite likely that barriers will be minimized and officials will become more informed about the free movement of goods and tariffs that have been eliminated.
In objective and realistic terms, trade collaborative efforts and sustainability between CARICOM nations and Canada require more than dependency on the “tiny bob” consular missions established in Canada. With fairness, Jamaica, Trinidad, Barbados and Guyana maintain very effective consular missions with a strong trade arm.
Therefore, if the OECS is serious and committed to a trade and investment strategy between Canada and member states, the current regional approach and strategies for market penetration cannot be successful in its current form. Caribbean trade and investment initiatives cannot be achieved through obscurity or ineffective marketing networks.
The OECS must recognize that they require planning assistance to formulate, implement and sustain an effective trade strategy in Canada. It is achievable but there must be a willingness to understand the need for planning and collaboration.
An effective trade and investment strategy between Canada and the Caribbean within the context of the CARIBCAN trade agreement must extend beyond rum and nice beaches. Certainly, Caribbean rum imports in Canada will continue to be very important. However, those responsible for such products reaching Canadian shelves must understand that it is a competitive environment, as Trinidad, Cuba, Guyana, Jamaica and Barbados have already saturated the products.
Therefore, while the Europeans continue to fund the OECS Dominica-based Trade Unit, staff at this unit must understand that the import tariff on Caribbean rum will be affected within the new agreement and OECS nations need to introduce more than rum and hot pepper sauce to the Canadian market.
A few years ago, Michael Astaphan of Dominica and some other OECS colleagues began the process of establishing a private sector export organization. The concept had merit and received much needed assistance from the Europeans. Unfortunately, the concept died and a very valuable opportunity was lost. It is hoped that the concept can be revived because such an organization is of necessity, since most Caribbean exporters and investors are private sector persons.
Both CARICOM and the OECS must recognize that trade and exports should be private sector driven and not given the appearance that it is state sector driven. It is time to support and assist the private sector in their quest for new markets.
Another perception that must be dispelled with is the belief that regional chambers of commerce are the prime export movers in the region. While some chamber members might be exporters, we need to ask why Guyana, Barbados and other MDC Caribbean nations have strong and effective export agencies. The OECS needs to adopt a learning chapter from these organizations and support a strong OECS private sector export agency.
Another issue on Caribbean trade initiatives seems to be the duplication of regional agencies that purport to promote Caribbean trade abroad. There is the Barbados-based, CARICOM-funded agency Caribbean Exports, which continues to find successful niches with only hot pepper sauce promotion. Frankly speaking, this is another serious area that CARICOM’s new secretary general must address.
Maybe it is time to eliminate this agency and find some form of new organizational accommodation with the OECS that will witness the following three concrete outcomes: 1) Development and sustainability of a strong OECS private sector exporting agency to maximize opportunities and success through the CARIBCAN trade agreement; 2) strong and sustainable trade partnerships between private sector institutions in Canada and the OECS; and 3) moving the OECS trade initiative in Canada beyond the Trade Facilitation Centre.
Finally, successful trade implementation initiatives by OECS exporters to Canada require reliability, effective communications, utilization of information technology tools and seriousness. Canadian importers are not interested in stories and excuses as to why a product did not arrive.
The CARIBCAN trade agreement will provide excellent opportunities but its success will only be realized if the regional export private sector players are allowed to play their role. Once the agreement is signed, both regional multilateral agencies need to delimit their involvement.
The trade and investment process between Canada and the Caribbean must be private sector driven.
August 22, 2011
caribbeannewsnow
